Madison to distribute Red Bull
Posted on 23 Feb 2010
Officially launched at today's iceBike* event Red Bull will now be distributed by Madison across all of its core market sectors.
Madison CEO, Dominic Langan commented "for our customers, Red Bull makes a great partner and has helped us create a strong retail package to ensure product placement in the core action sports sector".
Hailed as the ‘original' energy drink, Red Bull first appeared on the Austrian market in 1987 and has gone from strength to strength, rolling out to the international market in the mid to late 90's and establishing itself as a global brand.
Red Bull has achieved high visibility representation throughout the action sports arena, supporting numerous leading sports personalities.
Madison will be stocking Red Bull Energy Drink, Red Bull Sugar Free and Red Bull Energy Shots, supported by a range of in-store POS. More details available from Madison.
