Ride it away photo competition
Posted on 5 Aug 2010
The ride it away cycle finance scheme is fast becoming one of the biggest sales drivers in the specialist cycling sector. Over 400 businesses, including the majority of prestige retailers, are participating in the scheme increasing sales value and maximising customer spend.
Retail sales achieved via the ride it away scheme in July 2010 were over 90% higher than the comparative scheme operated with Black Horse in July 2009.
As 2011 bicycle ranges hit the shops with retail price points inflated by the effect of exchange rates and transportation costs ride it away will support cycle sales growth by allowing consumers to spread payments, whilst continuing to raise average spend.
Send us your ride it away shop photos!
ride it away branding gives cycle finance instant nationwide recognition, increasing consumer awareness that anyone can get their dream bike and accessories without waiting for months.
With consumers recognising the brand outside of your store, they need to recognise it in your store. ride it away provides a great merchandising package delivering a consistent message to your customers whilst being visually pleasing in store.
ActSmart has teamed up with BikeBiz to offer a great industry prize to all specialist retailers who have merchandised ride it away POS attractively in their stores.
The lucky winner (plus guest) will receive:
- Entry to the 2010 BikeBiz Awards on Wednesday 6th October
- An overnight stay in a nearby London hotel
- Awards buffet meal
- Drinks (three per guest)
- Casino and other entertainment
How to enter
All you need to do to participate is send us photos of your shop merchandised with ride it away POS and we will enter the best pictures into a prize draw. E-mail your digital photos to info@actsmart.biz by the 3rd September 2010 for your chance to win!
Please ensure your photos are of high-res quality; only one entry per retailer but multiple photos are welcomed.
The Cycle Show
The Cycle Show trade day follows the awards night and the winner will already be in London for a first look at the brand new 2011 season bike and accessories.
All ride it away specialist retailers will be given extra exposure at The Cycle Show, where the ActSmart stand will have their ‘find-a-shop' feature. Consumers can visit the stand and receive a customised guide which will outline details of their local retailer. When they return back home they know exactly where they can purchase the new product they just found and fell in love with.
The guide will also include all the additional services a shop offers including ride it away, cycle hire, Cytech accreditation and everything you promote as special about your business.
Online shop search
With over nearly 20,000 unique visitors a month coming to The Cycling Experts website, it is important to let them know ride it away is available. The find-a-shop feature lets the customer know which stores offer ride it away cycle finance as well as other details about your shop and customer offering. The comprehensive search also feeds other popular websites enhancing consumer traffic figures to circa 250,000 consumers per month.
Click here to make sure your shop listing is up to date.
If you need your login details give us a call on 0845 618 7256
And there's more!
The Cycling Experts website is due to be re-launched in September and the new featured shop of the month will get optimum exposure on the home page. The winner of the ride it away photo competition will be the featured shop of the month at The Cycle Show, benefiting from extra recognition and exposure to all the show visitors.
So... what are you waiting for? Get those photo entries sent in to: info@actsmart.biz quick!
Key benefits of ride it away
• Enhanced sales
• Gives your cycle finance scheme a national identity
• In-store merchandising
• Online ride it away shop search facility
• Brand exposure at consumer & trade shows/events
• Coverage in consumer press
• Dedicated support from Moneyway
• Bicycle supplier support and promotion
• Complies with FSA regulations
For more information and to view the whole ride it away POS range click here or call us on 0845 618 7256
