The top ten bike business lies
Posted on 1 May 2010
Rick Vosper is former head of marketing for Specialized and a well known figure in the US bike industry. Keep up to date with his ongoing blog where he introduces the top ten lies the bike industry tells itself. Whilst he focuses on the US industry it has a number of interesting parrallels this side of the pond too.
The top ten bike business lies #10 - Bad news is no news
The top ten bike business lies #9 - It's all about the bikes
The top ten bike business lies #8 - New and improved (part 1)
The top ten bike business lies #8 - New and improveder (part 2)
The top ten bike business lies #7 - Interbike is dead (part 1)
The top ten bike business lies #7 - Interbike is dead (part 2)
The top ten bike business lies #6 - Ads in bike magazines work. Or not (part 1)
The top ten bike business lies #6 - Ads in bike magazines work. Or not (part 2)
The top ten bike business lies #5 - Race sponsorship is a waste of money. Or not (part 1)
The top ten bike business lies #5 - Race sponsorship is a waste of money. Or not (part 2)
The top ten bike business lies #4 - Advocacy increases ridership (part 1)
The top ten bike business lies #4 - Advocacy increases ridership (part 2)
The top ten bike business lies #4 - Advocacy increases ridership (part 3)
The top ten bike business lies #4 - Advocacy increases ridership (part 4)
The top ten bike business lies #4 - Advocacy increases ridership (part 5)
The top ten bike business lies #3 - Concept stores are good. Or evil (part 1)
The top ten bike business lies #3 - Concept stores are good. Or evil (part 2)
The top ten bike business lies #2 - It's a level playing field (part 1)
The top ten bike business lies #2 - It's a level playing field (part 2)
